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The Fifth Third Bank, Goodwill and Other Intangibles
| 1999-12-31 | Rank | |
| Goodwill and other intangibles | $77,377,000 | 114 |
| Goodwill | $51,720,000 | 116 |
| Mortgage servicing assets | $13,000 | 996 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 125 |
| All other identifiable intangible assets | $25,644,000 | 47 |
| 1998-12-31 | Rank | |
| Goodwill and other intangibles | $70,182,000 | 123 |
| Goodwill | $29,995,000 | 149 |
| Mortgage servicing assets | $8,765,000 | 102 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 72 |
| All other identifiable intangible assets | $31,422,000 | 41 |
| 1997-12-31 | Rank | |
| Goodwill and other intangibles | $49,228,000 | 148 |
| Goodwill | $23,892,000 | 160 |
| Mortgage servicing assets | $7,216,000 | 111 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 74 |
| All other identifiable intangible assets | $18,120,000 | 57 |
| 1996-12-31 | Rank | |
| Goodwill and other intangibles | $69,747,000 | 109 |
| Goodwill | $0 | 2,090 |
| Mortgage servicing assets | $5,829,000 | 115 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 89 |
| All other identifiable intangible assets | $63,918,000 | 26 |
| 1995-12-31 | Rank | |
| Goodwill and other intangibles | $56,034,000 | 119 |
| Goodwill | $0 | 2,034 |
| Mortgage servicing assets | $3,269,000 | 140 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 93 |
| All other identifiable intangible assets | $52,765,000 | 23 |
| 1994-12-31 | Rank | |
| Goodwill and other intangibles | $16,066,000 | 233 |
| Goodwill | $0 | 1,918 |
| Mortgage servicing assets | $0 | 404 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 100 |
| All other identifiable intangible assets | $16,066,000 | 52 |
| 1993-12-31 | Rank | |
| Goodwill and other intangibles | $14,415,000 | 228 |
| Goodwill | $52,000 | 1,521 |
| Mortgage servicing assets | $0 | 417 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 103 |
| All other identifiable intangible assets | $14,363,000 | 60 |
| 1992-12-31 | Rank | |
| Goodwill and other intangibles | $13,888,000 | 229 |
| Goodwill | $79,000 | 1,403 |
| Mortgage servicing assets | $0 | 454 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 96 |
| All other identifiable intangible assets | $13,809,000 | 53 |