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Firstar Bank Milwaukee, Goodwill and Other Intangibles
| 1998-12-31 | Rank | |
| Goodwill and other intangibles | $110,634,000 | 98 |
| Goodwill | $66,804,000 | 97 |
| Mortgage servicing assets | $43,497,000 | 47 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 72 |
| All other identifiable intangible assets | $333,000 | 621 |
| 1997-12-31 | Rank | |
| Goodwill and other intangibles | $26,939,000 | 209 |
| Goodwill | $4,008,000 | 489 |
| Mortgage servicing assets | $22,931,000 | 66 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 74 |
| All other identifiable intangible assets | $0 | 1,650 |
| 1996-12-31 | Rank | |
| Goodwill and other intangibles | $17,340,000 | 260 |
| Goodwill | $4,599,000 | 432 |
| Mortgage servicing assets | $12,741,000 | 74 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 89 |
| All other identifiable intangible assets | $0 | 1,611 |
| 1995-12-31 | Rank | |
| Goodwill and other intangibles | $18,295,000 | 245 |
| Goodwill | $5,189,000 | 370 |
| Mortgage servicing assets | $13,106,000 | 71 |
| Purchased credit card relationships and nonmortgage servicing assets | $0 | 93 |
| All other identifiable intangible assets | $0 | 1,631 |
| 1994-12-31 | Rank | |
| Goodwill and other intangibles | $9,880,000 | 314 |
| Goodwill | $3,856,000 | 398 |
| Mortgage servicing assets | $5,605,000 | 100 |
| Purchased credit card relationships and nonmortgage servicing assets | $419,000 | 72 |
| All other identifiable intangible assets | $0 | 1,697 |
| 1993-12-31 | Rank | |
| Goodwill and other intangibles | $6,156,000 | 371 |
| Goodwill | $4,327,000 | 304 |
| Mortgage servicing assets | $1,349,000 | 180 |
| Purchased credit card relationships and nonmortgage servicing assets | $480,000 | 73 |
| All other identifiable intangible assets | $0 | 1,738 |
| 1992-12-31 | Rank | |
| Goodwill and other intangibles | $9,904,000 | 277 |
| Goodwill | $4,644,000 | 271 |
| Mortgage servicing assets | $4,709,000 | 114 |
| Purchased credit card relationships and nonmortgage servicing assets | $542,000 | 68 |
| All other identifiable intangible assets | $9,000 | 1,593 |